DUBAI — Muslim designers are not only keen on showcasing the latest trends and designs in Islamic-inspired apparels but also want to help establish Dubai, Kuala Lumpur and Jakarta and Islamic fashion capitals.

"I think it's time especially for Muslim women who take pride in the way she dress to dictate the direction of Islamic fashion," Raja Rezza Shah, the founder of the Islamic Fashion Festival (IFF), told Malaysia's Bernama news agency on Thursday, March 27.

"We don't have to take the signal from the West anymore."

Designers and fashion labels will gather in Dubai on Sunday, March 30, at the IFF's forth edition opening.

Past editions of the fashion festival were held in the Malaysian and Indonesian capitals Kuala Lumpur and Jakarta in 2006 and 2007 respectively.

Raja Rezza says next week fashion shows will establish Dubai as a new hub for Islamic fashion.

Muslim designers hope to turn the three cities to capitals of the industry that reconciles the Muslim faith with the dictates of fashion, just as London, Paris and New York are to Western labels.

"The demand has never been more present than now," Raja Rezza says on the IFF official website.

"A gap exists at the moment, as Islamic fashion capitals and trend setters don’t have a commonplace to serve this demand to a greater market.

"The Festival aims to bridge this gap."


A host of fashion designers from Malaysia, Indonesia and Pakistan will bring their creations to the runways.

The festival will bring together the latest trends and creations in Islamic fashion to an international audience.

"Our mission is also to present an avenue for Muslims with different styles of religious understanding and readiness to accept a varied choice of Islamic wear," said Raja Rezza.

The festival will create awareness about Islamic wear style among world fashionists and clear misconception about Muslims' culture.

"[It will] provide non-Muslims with a better understanding of how trendy and stylish Islamic fashion can be."

Raja Rezza added that from the economic point of view, the festival would attract the attention of global industry players to a dynamic and rapidly growing market.

International guests, media and visitors from all over the world will attend to experience closely the Islamic fashion.

"We want to utilize fashion as a medium to unite people of different cultures, religious backgrounds and race," said Raja Rezza.


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